Life is not a rehearsal. We want the best and we want it now.
Brands need to connect with their audience 24/7 and deliver what is expected over and over again. The digital medium is one route to delivering this expectation and creating that bond between product and customer. Overall a company has to achieve one single and overarching connection – TRUST. Do I trust this brand to deliver what I expect? I’m in the business of creating trust both on and offline for my clients. Trust leads to sales and sales lead to quantifiable results, proving that every marketing dollar spent on advertising is well spent.
Photography Website
A lighting cameraman, set designer and model maker who wanted a website to showcase the results of what he did to the best effect. With the ubiquity of tablet and i-phone displays we decided to keep the entire portfolio at level 1. All the finished photographic images are there to be individually clicked on if needed and there’s a link to a blog for latest updates. The images speak for themselves. A true case of less is more. See www,paulbiver.co.uk
Fashion Blogger Challenge
At London Fashion Week amongst the frenzy of bloggers, we were set the challenge to create, brand and build a blog in less than 48 hours, but without spending any money; except our time naturally. We created www.victimtothewolf.com.
With all the great free blogging platforms available we finally decided on Tumblr and immediately got to work linking it to Facebook, Twitter and Pinterest. The name, the content, the pinning and sharing was an explosion of inspired activity. If you know where to look you’d be surprised what you can create for free.
Thanyapura Sports and Leisure Club
A billboard campaign for a new sports and leisure club with in Phuket, Thailand with unsurpassed facilities including an outdoor Olympic swimming pool and astro turf rugby pitch. This sports club was hidden not only by its location, but also by the minimal amount of advertising that it had done previously. The objective was to highlight the unique aspects of the club as an ‘invitation to treat’ to lure anyone mildly interested in sport to seek out this impressive sports arena. Only when someone had seen it would they understand the incredible wealth of first class facilities on offer.
Featured Work
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Digital news
Facebook channels a more captive audience, however. According to the Boticca data, Pinterest users spend 65 percent less time on the retailer’s website than those that come from Facebook and 70 percent less than the site’s average. Not surprisingly, the Pinterest bounce rate is higher as well – 43 percent more than Facebook – and conversion rates are the lowest of any channel.
So what accounts for this behaviour?