Life is not a rehearsal. We want the best and we want it now.
Brands need to connect with their audience 24/7 and deliver what is expected over and over again. The digital medium is one route to delivering this expectation and creating that bond between product and customer. Overall a company has to achieve one single and overarching connection – TRUST. Do I trust this brand to deliver what I expect? I’m in the business of creating trust both on and offline for my clients. Trust leads to sales and sales lead to quantifiable results, proving that every marketing dollar spent on advertising is well spent.
Thanyapura Sports and Leisure Club
A billboard campaign for a new sports and leisure club with in Phuket, Thailand with unsurpassed facilities including an outdoor Olympic swimming pool and astro turf rugby pitch. This sports club was hidden not only by its location, but also by the minimal amount of advertising that it had done previously. The objective was to highlight the unique aspects of the club as an ‘invitation to treat’ to lure anyone mildly interested in sport to seek out this impressive sports arena. Only when someone had seen it would they understand the incredible wealth of first class facilities on offer.
SURIN SE7EN VILLA
A private villa situated in Phuket, Thailand being offered for rent. With numerous villa websites in the market vying for attention we aimed to give any potential customer arriving at the Surin Se7en website all the information they needed to make an enquiry on the landing page. Simply scroll up and down to see photos and all the information on amenities, prices and availability.
Phuket International Academy
A billboard campaign for a new school based in Phuket offering an International Baccalaureate education with unsurpassed facilities and real emphasis on a caring, nurturing environment. Like all new brands discovery is everything; once the school was discovered it would sell itself. To encourage this discovery we had to reveal the real motivation for parents to send their children to this school and to fulfill this basic human need. It was more than giving your child the best education, it was about them realizing that they were happy and lucky to be at the school and for that they’d love you.
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Now we know Google’s master-plan for integrating Google+ ever more deeply into the Google ecosystem: Pour the whole thing into Google search. Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about.more